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Consumer Experience Through the Use of Mixed Reality in Shopping Environments
| Titel | Consumer Experience Through the Use of Mixed Reality in Shopping Environments |
|---|---|
| Medien | Multisensory in Statonary Retail - Principles and Practice of Customer-Centered Store Design |
| Verlag | Mau, G., Schweizer, M., Oriet, C. (Eds.), Springer, Wiesbaden |
| Verfasser | Prof. Dr. Christian Zagel |
| Seiten | 201-214 |
| Veröffentlichungsdatum | 01.02.2023 |
| Zitation | Zagel, Christian (2023): Consumer Experience Through the Use of Mixed Reality in Shopping Environments . Multisensory in Statonary Retail - Principles and Practice of Customer-Centered Store Design, 201-214. |