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Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector
mehr| Titel | Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector |
|---|---|
| Medien | Electronic Commerce Research |
| Verlag | Springer |
| Band | 2022 |
| Verfasser | Christian Koch, Prof. Dr. Michael Hartmann |
| Veröffentlichungsdatum | 26.12.2022 |
| Zitation | Koch, Christian; Hartmann, Michael (2022): Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector. Electronic Commerce Research 2022. DOI: 10.1007/s10660-022-09654-5 |